The Reveal Lab: Creative Artists


A six-week online workshop for creatives and performing artists who are ready to be changemakers

Don’t like scrolling? Looking for the TL;DR?

I got you. Checkout the Reveal short story below.

Next Lab:

Starting 16th September 2019


Meaningful change

You want to create it.

In yourself and in those around you in the arts.

Maybe you don’t have complete clarity on what it looks like (yet), but deep down you know you’re a change maker.

Someone who sees possibility. Someone who oozes generosity. Someone who, as Seth Godin (or Jen Waldman) would say, is a Purple Cow.

You’re ready to challenge the status quo and roll up your sleeves and, let’s face it, the performing arts needs you to.

“People don’t change because you tell them to they change because they fall in love with a different version of the future.”

Specifically, you might be: keen to share your voice with more people, eager to challenge yourself and find new edges beyond just performing, seeking a safe space to creatively thrash, ideate and get feedback, wrestling with doubt, fear and imposter syndrome that comes from being a performing artist, thirsty for feedback from someone outside the Broadway bubble, growth minded, curious and creative, wanting to meet and collaborate with other inspiring creative artists, or all of the above.

The thing about creating meaningful change in the arts is, people don’t just change because you tell them to they change because they fall in love with a different version of the future.

So the question is: what version of the future are you going to create?

When you are ready to make more change and be changed, head to The Reveal Lab with the Human Periscope!
— Chad
Reveal is a place to work through “the hard part” in order to move forward.

The supportive, community atmosphere Pete creates supports the individual and group as a whole and encourages each member of Reveal to build momentum.
— Alie B

The Lab


The Reveal Lab is…

  • A community of like minded artists first

  • A place to be bold and audacious

  • A space to be creative

  • An opportunity to practice beginners mind

  • A sand pit

  • A chance to realise what you’re capable of

  • A place to be seen

  • A place to be inspired

  • A place to make your creative work even better

  • An alarm clock for your brain

  • Diverse, supportive and human

  • A space for joy and generosity

It’s proof that “everybody gets better when you get better”


The learning model

A six week, online workshop that will give you the posture of a change maker.

Weekly labs

Weekly labs

90min Zoom calls focussed on a weekly theme.

Expect hard questions, real time feedback, thrashing and ridiculous team photos.

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24/7 Community

For coaching, accountability, feedback, celebrating, thrashing and resource sharing.

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Individual coaching and feedback from Pete

Designed to help you move your projects forward.


You’ll learn about…

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  • Getting clarity in who and what your work is for

  • Creativity and ideation

  • Handling ambiguity

  • The mindset of a pro

  • Giving and receiving quality feedback

  • Cultivating empathy

  • Navigating fear, doubt and imposter syndrome

  • Using constraints to your advantage

  • Setting goals

  • How you can support fellow change makers

  • Words like thrashing, noodling and riffing

Do you feel that little knot in your stomach? Perfect. That means you’re right where you’re meant to be…

The Reveal Lab absolutely changed my life.

Peter’s unique perspective and approach gave me the tools and the confidence to make some huge changes that have led to an incredible amount of progress in a short amount of time. My path forward feels much clearer than when I began The Lab, and I feel encouraged, inspired, and full of creativity.
— Lili
Clarity, specificity, and heart are just some of the lovely things you can expect when working with Peter.

He is as generously willing to encourage and nurture, as he is to set boundaries, open your eyes, and reveal your biggest fears.
— Lawson

Let’s talk specifics

Option 1 - Base:

  • 6 themes, each designed to stretch you and provoke new perspective

  • 6 x 90min group coaching calls
    (Monday @ 6pm ET)

  • Weekly prompts and projects to make your learning actionable

  • Individual feedback and coaching from Pete

  • A resource library of more than 50 relevant books, podcasts, blog posts and more

  • 24X7 Online Community Hub for coaching, discussions and resource sharing

  • US$1,450 US$920
    (Because you were sent here by Jen or a JWS’er)

Option 2 - Pro:

  • Everything in Base

  • 3 X 30min 1:1 coaching calls

  • US$1,960 US$1,330
    (Because you were sent here by Jen or a JWS’er and you’re ready to stretch even more)

(Payment plans can be arranged)


Want to learn even more?

Hear Pete talk about The Reveal Lab on the Studio Time podcast


Watch Pete talk all things coaching, creativity and learning with Seth Godin


Still not convinced?

Working with Pete has been the greatest gift I could give myself.

My view of the world and my place in it has truly expanded, and as a result, I’m doing work that is incredibly meaningful and fulfilling.
— Jen Waldman
Peter is fun, funny, ridiculously smart, and also a great listener, a challenging coach, and a passionate human, dedicated to the betterment of his clients. I loved Reveal so much that I’m now participating in the follow up monthly lab and coaching with Peter monthly.
— Jenna P
Pete is a person you want to have stand by you and support you. He has an incredible ease about him that makes you feel comfortable and you have no choice but to fully go for it. The Reveal lab is just the beginning of a new life.
— Joanne

(I swear I didn’t write these myself 🙃)

Ready to change your corner of the world?


Feeling unsure? Got a question? Love scrolling? Me too. Send me an email: and I’ll gladly respond.